September 10, 2022 2 min read

40 Under 40 | Craig Daniels, Furniture Fair

Furniture Fair is proud to recognize Craig Daniels for earning the 40 under 40 achievement recognition from Furniture Today. The 40 Under 40 list celebrates rising stars and up-and-coming leaders within the home furnishings industry.

Craig Daniels is the fourth generation of his family to work at Furniture Fair and a graduate of Purdue University. After working outside the furniture industry for two years, Craig started his career at Furniture Fair in 2015 as a logistics manager.

In the spring of 2018, he transitioned to the marketing department, where he trained under Ed Hartman to take over as the marketing director. After taking over leadership of the marketing department, Craig was immediately faced with the challenges brought on by Covid-19 and the global pandemic and resulting shutdown.

Not one to back down from a challenge, Craig worked hard to adapt Furniture Fair’s marketing strategy to navigate pandemic-induced supply chain woes. His time spent as a logistics manager helped give him unique insight into developing strategies to overcome the potential setbacks caused by the pandemic.

Thanks to hard work by Craig Daniels and many other hard-working employees throughout all 11 locations, Furniture Fair survived and thrived during the pandemic, and Craig has now settled in for what he considers the “new normal” for the furniture business.

40 Under 40 | Craig Daniels, Furniture Fair

Craig Daniels should be recognized for his commitment to helping build better communication between different departments within Furniture Fair, and his involvement with the values board, a group dedicated to finding ways to make work-life better for employees.

He should also be recognized for helping implement new and exciting marketing strategies designed to help foster better customer relationships by creating simple answers to questions customers may have about Furniture Fair products and services.

Furniture Fair was founded in 1963 by Craig’s great-grandfather, Bob Daniels. The retailer currently has 11 stores in the Cincinnati, Dayton, and Louisville markets. Furniture Fair is proud to celebrate Craig Daniels along with the next generation of furniture industry leaders as we look forward to what the industry will look like in the decades to come.